
Barnes & Noble former flagship store, closed in 2014. By Beyond My Ken (Own Work) [CC BY-SA 3.0 (http://creativecommons.org/licenses-SA/3.0), via Wikimedia Commons
I wonder if Barnes & Noble needs to start thinking much more like the indie booksellers, who are actually opening stores, seeing at least modest sale increases and are surviving the greatly exaggerated “death of reading.” First of all, I don’t think they are ever going to compete with the uber online bookseller. That despite the fact that BN.com has, in my opinion a much cleaner look and integrates well with its local stores, where you can order an item to be reserved in your local store (if it is in stock) and pick it up in an hour. Prime Now, which involves a Prime subscription and will deliver in two hours to homes in many areas has very limited selections in books eligible for such delivery, although they offer many other items not available through BN.com.
From all I can tell, indie booksellers work hard to draw people into their stores, particularly repeat customers. It seems that there are several key components to this:
- Quality service from booksellers who love books. These are people who help you find a book, call you when a book you might like is in their store, and recommend books that fit your reading tastes. There are some of us who find the human touch much more appealing than an algorithm. I have to admit, the booksellers I’ve dealt with at our local Barnes & Noble stores have fit this description in many regards, although it seems I rarely deal with the same person twice.
- Author events. Surveying our local Barnes & Noble store websites, only one of the stores in my area had any author events scheduled. This store had three posted between August 18 and mid-November 2016. The other events at all stores were events for children–a lot of events for children. I will give them credit for encouraging youthful readers, but what about events for teen readers, for young adult readers, for graphic novel readers? What about events for plain old adult readers?
- Host book clubs and help launch and source community-based groups. According to a Publishers Weekly article, such groups have been an important part of indie stores bottom line. I could not find any evidence of efforts to encourage book clubs on local Barnes & Noble store websites, nor have I seen this in stores.
- Host other fun reading events. Admittedly some stores have capitalized on parties around the latest Harry Potter release. Silent reading parties have become trendy in some places, a place to go and read quietly with others, perhaps with wine and cheese (which may be part of the idea for stores serving alcohol and having expanded cafés).
- Use the web and social media not just to sell stuff but to relate to customers. Many indie stores, particularly used and rare stores in out-of-the-way places have a significant percentage of sales online. I think of one store I’ve ordered from on several occasions in an out-of-the-way part of eastern PA whose owner I’ve interacted with regularly via blogs and Facebook because of shared book interests. I’m a customer because of those interactions and even promote (with no personal benefit) his store on this site.
- Give managers and booksellers a stake beyond just keeping their jobs. For indie sellers, this is their livelihood, lucrative or not. I could not ascertain from online searching whether Barnes & Noble provides any kind of sales or profit-sharing incentives. With that, I would also give a certain amount of creative latitude to these folks to market to their particular community’s needs and interests. There should be rewards for creativity and hard work beyond salaries or hourly wages, if it benefits the bottom line.
I don’t know what to say about Nook. It strikes me as the Betamax of the e-reader world–superior in many respects to Kindle in both hardware and software aspects, but a loser in the marketplace. Part of the challenge is the leveling off and decline of e-sales in general. Unless they can create the marketing cachet enjoyed by Apple products by combining elegance and technology innovations, I personally think they need to cut their losses and support existing e-readers and users of their phone and tablet apps.
I’d like to see Barnes & Noble make it. They occupy a niche distinctive from used bookstores as the only seller of a deep and wide selection of new books physically accessible in many communities. I just hope that they will decide to focus significant attention on the core of their business, and not just on fancier cafés. The indie sellers seem to understand that outstanding customer service and relations are key to their survival. I hope Barnes & Noble has not gotten too big to understand the same.


Last week, we enjoyed a getaway to one of our favorite parts of Ohio, the Amish communities in Holmes and Tuscarawas counties of Ohio. We enjoy visiting furniture and quilt shops where we can study fine Amish craftsmanship. We found a small “general store” on a country road near Farmerstown, right in the midst of the Amish community. And we discovered the
I also found the selection of Bibles, devotional and prayer books in German an unusual feature of this bookstore. And given its location, it features an extensive selection of Amish romance fiction. I understand this is one of the most popular genres within Christian fiction, and a number of the authors have spent time in this area researching their books. If you are interested in learning more about Amish history and life, there are also books on these subjects.
Also in the book sections are an extensive selection of Bibles, devotional materials, books on the Christian life by both popular writers and more serious works on issues and theology, including some of the books I’ve reviewed on this blog! One of the book sellers mentioned that they actually do sell a number of books because of the “unplugged” lifestyle of many in the community. They read rather than watch TV–imagine that!
Recently I heard rumors from my son of a new bookstore on the north side of Delaware, Ohio. Then a sales circular arrived at our home late last week with an ad for Destination Discount Books located just north of the town of Delaware on U. S. Route 23. So having wrapped up our Christmas shopping, we made a jaunt up to the store on Saturday.
If one takes the staircase up from the first floor, you will find the layout virtually duplicated on the second floor. To your right at the top of the stairs in the front is a room with business, automotive, biography, history, and other topics. The hallway itself has a section of Bibles and the center room features an extensive selection of Christian fiction and non-fiction. On the left side of the hallway is a section given over to cookbooks. Then in the back is a huge selection of children’s books and other children’s items including plush toys. The children I saw seemed to really love this space.
My impression throughout was of a clean, well-appointed store with plenty of light and ease of access to all the books. There is room in the main floor front room for book signings and readings and the store supports local authors. Nearly all of the rooms have comfortable seating making it possible to browse your books or talk with a friend over a coffee or glass of wine from the coffee and wine bar on the main floor.
Yes, not only does this store, like many have an extensive selection of coffees and teas, but also they have a wine bar and sell a selection of wines. This is found to the left of the front entryway on the main floor, as part of the gift, jewelry and checkout area. I had a chance to visit with the store owner, Ashley, for a few minutes (they were busy!). She told me they are constantly getting new items into the store and that their current leading seller was their line of “snaps” jewelry (for the uninitiated, this is a line of bracelets, necklaces, and rings with interchangeable insets that “snap” in and out and are held magnetically, allowing you to color coordinate). Like most bookstores, gift items, jewelry, and beverages are a vital part of their bottom line!






