Review: How to Be a Christian Influencer

Cover image of "How to Be a Christian Influencer" by Jacqulyne Horbrook

How to Be a Christian Influencer

How to Be a Christian Influencer, Jacqulyne Horbrook. InterVarsity Press (ISBN: 9781514009925) 2026.

Summary: Social media for Christians beginning with mission and authenticity and finishes with strategic excellence.

Jacqulyne Horbrook grew up with a Christian influencer. Her father engaged in street ministry in the city of Chicago, preaching on a bullhorn, handing out tracts, and leading people to faith. She also discovered a calling as Christian influencer, only not on street corners with a bullhorn. It began with a social media page to reach students at the university where she worked. Before she knew it, she was “Jackie the Educator” and eventually the host of a YouTube show titled Higher Learning reaching a global audience. As she wrestled with the challenge of defining and reaching an audience, she realized she wasn’t the only one. This led to creating Black Christian Influencers, an effort to empower others in impactful ministry.

Horbrook not only realized social media is a powerful tool that may be used well or misused. She also realized that she was an influencer who could use these platforms to make disciples of Jesus. In fact, one of the things I appreciated about this book was its clarity about defining Christian influence: to publicly share one’s belief in Jesus Christ, to live a godly life so that your character and content align, and to never lose sight of the Great Commission.

She then walks through a number of practicalities of Christian social media influence. One is to be clear about one’s message and mission. Then comes marketing excellence. This involves finding one’s target audience, focusing on expertise, strategizing for results by creating online spaces you control, and creating content that connects. She offers ample how-tos for each step. She shares lessons she has learned about impactful storytelling, especially the importance of vulnerability. In fact, vulnerability is the first of her four components of influence, complemented by transparency, originality, and relatability.

Then she follows this with a number of tips about growing one’s platform. She begins with a warning. Don’t sacrifice integrity for numerical growth. However, you do want to make your content so good people share it. You need to know your niche and start there. Use bold statements, visuals, and compelling questions to be seen. Then pay attention to what people are sharing and engaging (and what they are not). At this point she hits “pause” and invites the reader to work through a Platform Growth Checklist and a Content Planning Worksheet–hugely valuable exercises.

The final three chapters center on larger issues for maintaining integrity and authenticity. She offers a chapter chock-full of advice on navigating social media. She addresses everything from the characteristics of different platforms, to dealing with negative comments, safeguarding one’s privacy, and protecting one’s mental health. And she emphasizes fact-checking oneself. Horbrook discusses making disciples and the vital importance of community versus isolation. Finally, she addresses stewarding influence well. She re-emphasizes themes she has touched on: depth over breadth, boundaries, to not define one’s worth by engagement, and have a community of accountability.

As a fellow Christian who uses social media to influence, I found so much with which I resonated. I especially appreciate her discussion of the alignment of content and character. I consciously strive for people to perceive the character of Christ in what I post, how I engage, and the “vibe” I create in curating my platforms. Horbrook pushes me in thinking about engagement with and shareability of content. Most of all, she models accepting and stewarding the influence one has for God’s, rather than personal glory. This is a book for any Christian working in social media spaces!

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Disclosure of Material Connection: I received a complimentary copy of this book from the publisher for review.

Review: Outlaw Christian

outlaw-christian

Outlaw Christian, Jacqueline A. Bussie. Nashville: Nelson Books, 2016.

Summary: Challenges the “unwritten rules” of Christianity that respond with denial or cliches when faced with the hardest challenges of evil, pain, suffering, doubt, and death and invites both honest responses and offers reality-based hope.

Jacqueline Bussie is tired of the hackneyed clichés Christians throw out when faced with hard situations for which there really are no glib answers. She knows, having grown up in a family that either didn’t talk about their pain or used some of the same answers. Eventually she started breaking the “unwritten laws” of how Christians are supposed to speak and act, and discovered that in fact, there were good models for doing the same in the pages of scripture. People got angry with God, mourned, doubted, and sat with others as they poured out all these things, allowing them to be utterly honest, and giving the one gift they had, being with the. She writes,

“The name outlaw Christian describes the kind of Christian I am and the kind I’m setting myself to become: namely, a follower of Jesus who no longer accepts cocky clichés, hackneyed hope, or snappy theodicies–defenses of God’s goodness and power–that explain away evil and suffering with a theo-magical sleight of hand. An outlaw Christian doesn’t condemn questions or discourage doubt. Instead, an outlaw Christian seeks to live an authentic life of faith and integrity, and chooses to defy the unwritten laws governing suffering, grief, and hope that our culture and our religious traditions have asked us to ingest” (p. 5-6).

The first law she deals with is that we should never get mad at God, which is blasphemy. She observes that Job, the Psalms, and Ecclesiastes are bluntly honest and angry with God, and in the end, it is Job who is vindicated and not his friends. We only get really angry with those we really love and take seriously. Far more deadly is indifference.

The second law is that which forbids doubt because it is thought to be the opposite of faith and thus sin. Bussie shows that doubt is actually a part of the life of faith and good–it opens us up to ambiguity rather than holds onto “certainty,” is honest, creative, and open, builds community as we support each other, and drives us to action.

The third law is to never question. I so appreciated this because I’ve seen many thoughtful young people turn away from the faith simply because they were using the brains God gave them and asking good questions and told to “stuff it.” She observes that the journals of Mother Teresa are full of her questions and struggles to believe. She notes how much of scripture is filled with laments that ask, “how long?”

The fourth law she discusses is “to always speak in clichés about suffering and evil.” She then proceeds to name them:

  • Evil is nothing except the absence of good.
  • Evil is obvious. You will know evil when you see it.
  • We need evil to grow closer to God and know what good is.
  • Evil only describes really big, bad sins.

She argues that God doesn’t need us to defend God and doesn’t require us to spout these things.

The fifth and last law she covers is to never tell your real story because vulnerability is weakness. She argues that the greatest gift of love that brings meaning and sense in the midst of pain and senselessness is when we let people tell their stories without shame. It’s the way, she graphically writes, that we turn the garbage and crap in our lives into compost that gives life.

She doesn’t end here, however, but concludes by discussing how this radical authenticity with God and each other leads and can be turned to foster real hope. She begins by exposing the lies of hopelessness and talks about practical steps through which we cultivate hope and joy while “keeping it real.” Much of it, to me at least, boiled down to just paying attention to one’s life and to others, being as it were, a “hope sleuth.”

I have to admit, I was prepared for a book of Millennial clichés that in the end, I would say “meh” about. Instead, I found myself delighting in writing that was passionate about truth, unflinching in facing life’s hardest realities, and that pressed through pain to wonder. She’s both eloquent and gritty and I can see why her students say of her, “You are the only person who ever tells us the truth about anything.” She is vulnerable herself, as she describes the painful journey of losing her mother to early onset Alzheimer’s. Her own willingness to flout the clichés invites us into a deeper encounter with God that can be both angry and deeply love, can doubt and yet believe, can face unspeakable evil without giving up on goodness, can question and cling to God, and can reveal our garbage and yet know we are deeply loved.

This is a book I wish I had read much younger. I spent too many years keeping the unwritten laws and spouting the cliches, to the hurt of others and the deadening of my own soul. I’m glad for this voice that helps a new generation break free, hopefully sooner, of such soul-deadening things into real life.

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Disclosure of Material Connection: I received this book free from the publisher. I was not required to write a positive review. The opinions I have expressed are my own.