You might have noticed in yesterday’s post that there is now a “Bob on Books” Facebook page. Facebook kind of forced me into it. For as long as I’ve had my blog, Facebook allowed scheduled automated sharing of my WordPress posts on my Facebook profile. Facebook blocked this capability at the end of July but allowed scheduled automated sharing to Facebook pages.
I suspect this is part of Facebook’s approach to dealing with “fake news” and “fake account” sites and the propagation of this material. But it was at least a minor inconvenience to many of us who connected our profiles to our WordPress blogs. It is still possible to manually post links from a blog to your profile, an extra step. Harder than that is that when Facebook broke the connection, it also cut my “follower count” on my blog by 2500 in one fell swoop. Now that may not be all bad, because I suspect a good number of my Facebook friends don’t look at my blog but were still counted as “followers.” But it meant taking the time to set up a page and inviting people to “like” and “follow” it. That certainly has the advantage of people “opting into” your content, and perhaps is a better indicator of interest. Maybe it is more honest.
There are several advantages beyond this of a page:
- People interested in blog posts and other material can access this quickly.
- It allows me to post polls, articles, photos and quotes, and a “question of the day” facilitating ongoing conversation to a greater degree than the blog.
- Facebook provides a variety of metrics for pages that you don’t have access to on profiles. I can also get another indicator of the interest in individual blog posts.
- It is easier to post on Facebook than the blog, which anyone on Facebook can do. On the blog, people need to set up a WordPress account (not necessarily a blog) to post comments, something not everyone wants to do.
- For a relatively low expense, I’ve added 100 followers beyond my own circle of contacts in the last month. I tried promoting the website for the blog, but this led to very few additional blog followers. I haven’t promoted posts.
- I don’t have a good sense yet whether the page has translated into more traffic on my blog, although my summer stats usually decline, and this year have been on the rise. Unfortunately, WordPress stats aggregate all “referrals” from Facebook, so clicks from my profile, my page, or posts in other groups (which I do a fair amount of) are all lumped together. It certainly hasn’t hurt, from what I can tell.
The big minus that you just have to deal with is that pages are a revenue stream for Facebook and they are constantly inviting you to promote the page, an individual post, and your website. For some reason, I find the page loads more slowly than my personal profile, perhaps because of all the extra analytics. I would like to see Facebook streamline this (it may be better for visitors than admins who see extra content).
This might be more “inside baseball” than some of you may like. What I hope might be the case is that the blog and the Facebook page complement each other and maybe foster a bit of a “Bob on Books” community of people interested in interacting about good books, their reading experiences and how all this relates to our pursuit of the good, the beautiful, and the true in our lives. Blogs allow more extended development of an idea or review of a particular work. Facebook pages afford the chance for briefer but more frequent posts and interactions. I hope you will visit both
I’d love to hear your feedback. Even after five years of doing this, I still feel I’m making it up as I go….