Conflicts of Interest and Bias in Reviewing

managing-coiThe last few years of writing reviews on Goodreads and on this blog have been an interesting journey from writing reviews simply because I want to remember what the book was about and my “takeaways” to having a group of people following my reviews who are interested readers, and in some cases authors or publishers. I’ve gone from only reviewing books I’ve bought to getting review copies of books from publishers. Friends have asked me to review books they’ve written, and sometimes I’ve done so. I also review a fair number of books from InterVarsity Press, the publishing division of the organization for whom I work. Most of these books I purchase at a discount and some I receive on a complimentary basis, not for review, but for use in my work.

What this raises, which was called to my attention by a friend who forwarded this NY Times article, is the question of reviewer bias and conflict of interest. My first response as I think about this is that it is impossible to not be biased unless I am utterly ignorant of a subject, and even then, I have my own preferences about writing style and more. If I’m utterly ignorant of a subject, I may actually be an unhelpful reviewer, even if relatively unbiased.

On the matter of conflict of interest, it was interesting to discover what the New York Times Book Review considered to be conflicts of interest: writing a blurb for the book, having the same agent, or publishing under the same imprint, particularly if it is a small publishing house (none of which is an issue for me at present). They did not consider a personal relationship with the author to be a conflict of interest or strong feelings on the book’s subject to be a problem. Rather it may be an asset if it adds depth and insight to the review and is acknowledged.

So here are a few thoughts of how I am learning to deal with this that I hope will be helpful to those who read my reviews. I also would welcome the comments of other reviewers.

1. I do make a disclosure at the end of my reviews when a book I am reviewing was obtained on a complimentary basis for review. As I understand this, it may be an FTC requirement to do so and publishers actually request this. I have been critical of books I’ve received as review copies and try not to treat them any differently than other books I review. I send the reviews to the publishers as well as publish them on social media. So far no one has cut me off.

2. If I would consider the author a friend, as opposed to an acquaintance, I would disclose this and perhaps give a personal slant to the review where this is relevant. I consider someone a “friend” if we’ve had what I consider a significant and ongoing personal or professional relationship. If I end up considering the book really bad, I just won’t publish a review (I’ve never had this come up yet). I have raised questions or differences in reviewing the books of friends, as I have others.

3. Where I have strong feelings or a definite perspective that is similar to the author’s, I will often ask the question as I review of “what is missing?” or “what might I add?” to what they have written. In general, this would follow my summary of the basic content of their work, and appreciation for what they’ve written. I sometimes will mention books or authors with opposing views, as I’m aware of these.

4. Where I would hold a perspective differing from the author, I would first of all try to fairly represent what they’ve written and the merits of their work and only then, acknowledge questions, reservation, or critique of what they’ve written. I don’t always do this. If they’ve written well and presented their case well, I may simply try to situate their contribution within the context of the larger discussion and differing points of view. Sometimes, I may commend works giving differing perspectives that I’ve found helpful.

5. When would I acknowledge personal bias? I don’t like doing this all the time because I think the review should be about the book, not about me. I think if I come to the review with a strong bias against the book or author, I need to say so. Sometimes that will be true of me and I’ll be favorably surprised by some aspect of the book, or the book as a whole. I’ll say that as well.

6. So, what about those reviews I do of InterVarsity Press? I’ve acknowledged my connection to the publisher both here and previously. I don’t think I need to do this with each book. This is a private blog and not done for my organization. I try to approach reviews as I would for books from other publishers, trying to respect the author’s effort, give some idea of the content and value of the book, and critique where this is warranted. Actually some of my toughest criticism has been of a few of their books. That said, I do appreciate the high quality of books they’ve published over many years, and certainly am happy if people decide to buy one of their books because of a review I’ve written.

The truth is, I have a passion for seeing people buy and read good literature, no matter who publishes it, and even if I disagree with the perspective. I think what it comes down to for me is that in whatever I review, I want to be fair to the author and honestly represent the book to the prospective reader, whether people like what I write or not. If at some point, I fail at this, feel free to let me know. After all, that’s the social in social media.

So Where Do You Find Those Books You Review?

Someone asked this question on a recent post, and I don’t think I’ve ever talked about this directly.  Finding books that interest me has never been a problem, in one sense. Finding time to read all the books I’m interested in is probably the challenge–and keeping up with other important things in life. But learning about my sources might be interesting for others, so here goes:

1. My most tried and true way of finding books is simply the local second hand bookstore (in our case, Half Price Books, of which there are several outlets in my home town). Often I do not go there looking for a particular book. My usual practice is that I have several sections (science, fiction, history, and religion) in which I particularly look. I also check out the bargain section–I’ve made some great finds of books I was interested in that I picked up for a song.

2. Of course, these trips are supplemented from time to time with library book sales and visits to other book stores.

3. I also attend some conferences related to my work. There is often a book table with books related to the conference theme and our broader work. Many of the academically oriented books, and those on higher education come from these book tables.

4. The organization I work with has a publishing house, InterVarsity Press. You may notice that a fair number of the books reviewed here come from them. We have the option to purchase new releases at a steep discount, and receive complimentary copies of some books related to collegiate ministry. I read these books because they deal with issues I’m interested in, often quite well. When that’s not the case, I feel free to say so. I am paying for most of those books, even if they are at discount!

5. Some of my books are e-books and I learn of these through three sources: Amazon via their Kindle Daily Deal emails, BookBub, which also emails about daily deals, and NetGalley, which is a website where bona fide book reviewers (in print or on blogs) can request e-galleys of new releases in exchange for posting reviews not only on their own sites but on NetGalley’s site, which provides feedback to publishers. Big danger here is that in the ease of downloading to a reader, you will acquire far more than you can read.

6. I follow reviews of others on Goodreads, in Books and Culture, the New York Times Book Review, First Things, and other periodicals that include reviews. Hearts and Minds Books “Booknotes” is another great source. I often look more at reviews than articles in some journals. Then I keep an eye out for a good deal on the books I’m interested in.

7. One of the things I’ve begun doing is requesting review copies of books I’m interested in reading and reviewing. Review copies are furnished at no cost but involve the commitment to read and review the book often within a 30 to 60 day period, send a copy of the review to the publisher that they can re-post, and to post a review on commercial media like Amazon. So you need to be a legit reviewer with a review platform like a blog. I suggest being sparing in your requests so that you can honor your commitment to review the book in a timely fashion.

8. Occasionally a book will be an “assigned” reading for work purposes. My usual reaction is, “Oh boy–I can even justify reading as a work-related activity!

9. Every so often, I stop by our local library. They have a section with their new acquisitions and this is one more way to learn about recent publications in areas of interest.

10. Finally, there are those books friends suggest or even give you and tell you you “HAVE” to read. I will if I’m interested. My son is a source of a number of these, and thankfully, he knows enough about my propensities to buy stuff that I actually AM interested in!

So there it is. Those are some of the ways I find out about books, and find the books I review. As I said, this has never been a problem in my “bookish” world. But maybe some of these ideas will connect you with new sources of learning about good books. Hopefully, it doesn’t open up new avenues of temptation!