
Remember the “Brown section” in the Vindicator? This was a section of the Sunday newspaper printed in sepia tones with photographic portrayals of local and national human interest stories. When I delivered the paper, the Sunday Vindicator came in two parts. One was the newspaper part. The other bundle included the “Brown section” on the outside along with the Sunday comics, Parade Magazine, and various ad sections. Usually, we inserted this section inside the newspaper section, an extra step. Around holidays, this made for a very bulky paper.
The “Brown section” also known as the Rotogravure section was a favorite of many people for telling stories with high quality pictures instead of words, other than captions. Some of the greatest work of Vindicator photographers Edward A. Shuba and Lloyd Jones can be found on these pages.
I was inspired to write about this as I looked at the December 16, 1973 edition of the Vindicator on Google News Archive. The Rotogravure section from that Sunday had a front page story titled “It’s Beginning to Look a Lot Like Christmas” with a number of cozy family images. Page two features “A Log Cabin for Five Generations,” showing the home of John Sonnedecker on E. South Range Road in Beaver Township. In what was once a log cabin, the Reverend Henry Sonnedecker founded a church in 1831. On page 3, “Super Bowl” is about the construction of a huge radio telescope in Arecibo, Puerto Rico (which collapsed in 2020 and has been de-commissioned). Page 4 is “Toy Trends” including the debut of the Big Wheel.
Page 5 features once famous movies stars Greta Garbo, Jean Harlow, Joan Crawford, and Gloria Swanson in a piece titled “Those Were The Days.” Photos of champion skiers on page 6 appear under the title “Winter King.” “The Ox Man” is the headline for page 7, featuring Irving Lamb, a west New York farmer with a team of four Red Devon oxen, an old English breed. Page 8 features an art spread called “In the World of Art,” page 9 shows women in a variety of furs that would be banned today, titled “Day and Night Elegance,” and page 10 is devoted to “The Girls” by Franklin Folger, a spread of comics featuring middle-aged women. that appeared regularly.
Where does the name “rotogravure” come from? It refers to a printing process using etched cylinders rather than flat plates, allowing for superior reproduction of photographs in terms of sharpness and tonal depth. Sepia ink was used to provide warmer, less stark images. Colors were consistent and the ink did not smear, allowing for immediate bundling. On Christmas of 1912, the New York Times printed its first rotogravure section.
The practice spread rapidly and the Vindicator printed its first Rotogravure section November 7, 1926. In 1936, it became a featured section of the Sunday Vindicator. In the 1970’s, the section became the Pictorial Section and featured color photographs. In July of 1986, the last Rotogravure section was printed, a feature on how the Vindicator of that time was put together. On August 31, 2019, in the last issue of the “old” Vindicator, the staff published an article on the history and highlights of the Rotogravure section, some of which I’ve used here,
For many, the “Brown section” was the first place they went in looking at the Sunday paper. Re-visiting these old sections offers a pictorial essay of life in the Valley and nationally in different eras. Before “digital” and “video” was a thing, talented photographers working in sepia did amazing work telling stories of human interest.
To read other posts in the Growing Up in Working Class Youngstown series, just click “On Youngstown.” Enjoy!





