Called to Create, Jordan Raynor. Grand Rapids: Baker Books, 2017.
Summary: A view of creative, entrepreneurial work as a good calling from God, and the challenges and opportunities of pursuing entrepreneurial work for the glory of God.
We celebrate them when they are successful–the Steve Jobs, Elon Musks, and Oprah Winfrey’s of the world. They are risk-taking entrepreneurs whose creativity brings new products to the market, or whose artistic work is of a character of excellence and success that it gains wide notice. The author of this work extends the idea of entrepreneur “to anyone who takes a risk to create something new for the good of others.” These include tech entrepreneurs, but also small business owners, artists and writers, nonprofit founders, chefs, and many others. The author, himself an entrepreneur, explores whether the pursuit of such work is honoring to God, or somehow “second class” to more “noble” forms of Christian service. Clearly, he believes the former to be true.
The book addresses four “C’s” of Christian entrepreneurship: Calling, Creating, Challenges, and Charge. He integrates biblical principles with the stories of forty men and women entrepreneurs in a variety of fields from J.R.R. Tolkien to the founders of TOMS shoes and In-and Out Burgers. What I appreciated was the combination of rich theological insight (rather than cliche’) and substantive examples.
In the section on “Calling” he begins with God as the first entrepreneur as maker of all things and the source of all creativity. I appreciate that he considers the incarnate Lord as a carpenter who for twenty years revealed God’s creative and entrepreneurial spirit. From this he outlines a theology of work as intrinsically good, and finally discusses how we discern calling as we understand what we are passionate, gifted for, and have the greatest opportunity to love others by doing.
“Creating” begins by looking at why we create–is it to make a name for ourselves as did the tower builders of Babel, or like Bach soli Deo gloria (for the glory of God alone). Then there is the question of what we create, and here the two factors are products that show something of what God is like and products that love others. It could be children’s stories like those written by Lewis, or the beer brewed by the Guinness family, less alcoholic than gin, and safe to drink. Finally, the question is how we create, and the key here is excellence in product and putting people before profit, which the author found exemplified in his study and interviews with Chick-fil-A personnel.
“Challenges” begins with the relentless pressure entrepreneurs face to hustle and the issues of trust and rest, including sabbath, that are essential for staying focused on their callings. A reality of entrepreneurship is failure, yet often it is hushed up rather than transparently acknowledged and learned from, where it becomes a source of hope and boldness. Finally, he addresses the continual need for mental renewal that he believes comes through communing with God, partners, and others (for example, the Inklings).
The last part was perhaps the most unexpected for me. “Charge” begins with the call of entrepreneurs to make disciples through first loving people and then teaching the word. Perhaps the most moving story was that of Alex Clark, a Chick-fil-A manager who hires Jenny, before discovering she is a felon on probation, but sticks with her and develops her professionally to the point where she manages a store, but also comes to faith, and embraces a calling to do what Alex did with others. He talks about the use of profits– given away, reinvested to grow the business, and invested to help others called to create. He concludes with a chapter that focuses around a shared speaking engagement between Peter Thiel (co-founder of PayPal) and N. T. Wright that explores the idea of the new heaven and earth, and thinking about our work passing into the eternity of the New Creation.
In my work, I’ve had the chance to interact with entrepreneurs in business, in the world of ideas, and in the arts. Often, I’ve discovered that they have felt that the church looks a bit askance at them, or only views them for what they give to the church in time or money. This book is an encouragement to these people that their work matters to God and the pleasure they take in entrepreneurship may just be the favor of God upon their lives. This is also a book pastors desperately need to read, as it may stretch their imagination about the ways God might call the people who sit under their teaching Sunday by Sunday. Do we see Peter and Andrew simply as the first disciples, or as hard-working self-employed entrepreneurs? Is Lydia just Paul’s host, or an enterprising businesswoman in purple goods? Do we affirm just the hours people put into the ostensible ministries of the church, or recognize the ways they reflect and bring honor to their Creator in their work every day?
Disclosure of Material Connection: I received a complimentary review copy of this book from the publisher in exchange for an honest review. The opinions I have expressed are my own.