The March 21, 2018 issue of Shelf Awareness includes a short article with picture of a Bookshop Chalkboard of the Day. I hadn’t really paid attention to this aspect of bookselling before but it caught my attention.
One sees these chalkboards in many establishments from restaurants and brew pubs to coffeeshops. Perhaps a common element is that all these are “third place” gathering places and the signs create the vibe that this is a unique space, friendly, one-of-a-kind that is never the same from one day or week to the next. The signs post menus, the current craft beer on tap, upcoming events, or just a fun or thought-provoking saying. Actually the goal is to provoke interest in the business. In a high-tech world, this is low tech–and something you might have seen in a store a hundred years ago.
One thing all these signs seem to have in common–lettering skills, embellishments, and color. As far as I know, there is no vendor who makes these up. There must be a lot of local talent. I found this article with “10 Chalkboard Tips and Tricks” if you are curious how this is done. Some people do decorates their homes with at least one chalkboard. This site has ideas, and a Pinterest board of examples for businesses.
Of course, the big idea in bookselling is to know and serve your customers in an inviting environment. Chalkboards would not seem crucial. But they can be a fun and ever changing touch.
I’d love to see other examples of creative bookshop chalkboards!