
Doppelganger: A Trip into the Mirror World, Naomi Klein. New York: Farrar, Straus and Giroux, 2023.
Summary: Naomi Klein, a liberal activist and writer finds herself being confused with another Naomi, once a feminist now become an anti-vax advocate and darling of the extreme right.
Last summer, an anonymous pretender created a fake version of a social media page I curate, stealing a picture of me and posts I had made to the page. An alert follower contacted me and reports from me and followers stopped further posts that day. But the page remained up for several months until it was removed, attracting only about ten followers, thanks to the vigilance of people following my page. Still, I was outraged and felt that a part of me was violated, that my “brand” (my page uses the same name as this blog) was being stolen and perverted. Having an online “doppelganger,” even if an inactive one, and how easily it could happen, was disturbing.
Naomi Klein faced this situation in a subtler and more disturbing fashion, one that could not be eliminated by a report. Naomi Klein is an activist, academic, and writer who has focused on big corporations and their invisible control of our lives as well as writing about climate change. Naomi Wolf, a one-time liberal feminist, pursued a parallel career around a different set of issues. Then in 2019, she published a book filled with factual inaccuracies that was pulped. She was widely excoriated in the liberal establishment, suffering a kind of death. Except that she rose from the ashes during COVID-19, spouting a number of the spurious claims and conspiracy thinking of the alt-Right, becoming a darling of Steve Bannon…and being confused with Naomi Klein. Klein was stuck with trying to figure out how to say “not me.” At one point, Klein became so obsessed with following Wolf’s online antics, and her transformation, that she withdrew into a world of screens until her husband rescued her.
The experience led to her trying to understand both her own reaction to this doppelganger (who even looked something like her). Klein had always been “anti-brand,” she thought, especially of “Self as Brand” until she realized that she had built a “brand” that she wasn’t defending very well. She asks the question, “What aren’t we building when we are building our brands?” and she realizes what a convenient retreat this can be when faced with daunting challenges like our warming climate.
Looking more deeply, she realizes that her doppelganger has confronted her with a mirror world. Where she would be concerned about the corporate stripping away of privacy accelerated by our smartphones, she watches Wolf and anti-vaxxers fixate on “vaccine passports” as opening the door to our private lives. She describes a process termed “diagonalization” that destroys old left-right distinctions by playing on shared fears and concerns–“what are they putting in our food?” to “what are they putting in those vaccines?” The mirror world trades in a shared fear of the Shadow Lands, an underground effort to abuse our children and co-opt our lives. Klein observes trenchantly that these Shadow Lands, such as fears about the vaccines, covers up huge profit margins and a basic neglect of vaccine equity. A Canadian, she chronicles how truckers both caravanned in protest to indigenous child deaths in boarding schools and trucker shutdowns in Toronto over COVID regulations–often the same truckers.
She raises uncomfortable questions. We rail against Nazis and yet if we are living in a former colonial power country, our country presided over similar atrocities. The Mirror World challenges our illusions. Writing pre-October 7, she wrestles with Israel’s settler colonialism and the Shadow World built to sustain it (I wonder what her thoughts are since?). In the end, she raises equally uncomfortable questions about herself, indeed, any self. Can we hold onto a sense of identity or self? Is this not changing for all of us?
In the end, she concludes, “A bigger part of being human, though, and certainly of living a good life, is not about how we make ourselves in these shifting sands of self. It’s about what we make together.” I’m troubled by this conclusion. I could see this being taken any number of ways. I’m sure Hitler’s Germany and the settler colonists were also not just thinking of themselves but what they were making together. Equally, this was the rhetoric of Marxists and Mao.
I find myself thinking that Klein describes the post-Christian society foreseen by William Butler Yeats, in his poem, “The Second Coming.”
Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.
If there is no center that will hold, if all we have are “the shifting sands of self,” then I find myself praying “Lord, help us” and indeed, “Come Lord Jesus.” Klein is courageous enough to ask some very hard questions. I wonder if we all will be courageous enough to wrestle with the implications of what she asks.









